Sony A7 IV The Sony A7 IV is a full-frame mirrorless camera ideal for photography and videography. Thanks to its 33 Megapixels, the image quality offered by the camera is excellent. For video recording, you can count on 4K quality at 60p. It is a true hybrid camera, meaning it offers the best for both photography and video. Absolutely fantastic image quality This Sony camera features a 33 MP Exmor R sensor. Thanks to the processing power of the new Bionz XR, the A7 IV delivers excellent images in any situation, even in low light conditions. This camera has been equipped with color technology and creative modes so you can enjoy vivid and realistic colors in every shot, but in your personal style. Unprecedented autofocus performance Sony is famous for autofocus. With the Sony A7 IV, Sony has outdone itself. The latest technology for real-time tracking and automatic eye focusing has been adopted. This time, it's not just about people and pets: you can also easily photograph birds' eyes thanks to the so-called Birds Eye Autofocus. In addition to sharply photographing eyes, you can also effortlessly follow animals while photographing or filming. During shooting, you can count on a speed of up to 10 frames per second. The buffer will be emptied quickly, which ensures that you can capture all the best moments of the action, those you absolutely don't want to miss. Camera design The camera body has been updated compared to its predecessor. The A7 IV features a fast and sharp 3.69 million-dot electronic viewfinder. Furthermore, the LCD screen has been renewed. The screen is now adjustable and tiltable and has a touchscreen. Stability and comfort are of great importance when photographing and filming, which is why the camera is equipped with 5-axis in-body image stabilization. The A7 mark IV menu has been updated compared to its predecessor. Now, for example, you can use the menu via a touchscreen, there is a nice control dial to switch between the different photo/video/S&Q modes, and you can insert up to two memory cards into the camera body. All these new features allow you to focus even more on the creative act! Filming with the A7 IV As a videographer, you will really like the A7 IV! You can film in 4K quality with 60p without pixel binning. This ensures maximum quality. Furthermore, as experienced videographers, you can choose to film in 4:2:2 10-bit and take advantage of the possibilities of S-CINETONE/S-LOG 3 color profiles. This ensures you bring home cinematic quality images that can be easily edited. You can save your settings in the menu, such as the exposure triangle, as well as the settings of the image profiles in which you shoot. Here too, fast real-time autofocus is available to follow moving subjects or the subject's eyes. People or animals, it doesn't matter. The A7 IV features exclusive video tools, such as focus compensation, a digital audio interface for connecting professional audio microphones, and a heat dissipation structure. The latter feature is particularly useful if you regularly hold long shooting sessions. With this full-frame camera, Sony has made great strides in terms of ease of use, even for videographers. Thanks to the new body, the record button is now on its top. This makes it easy to start or stop shooting. This button is positioned within thumb's reach. Always connected Are you often on the go and want to share files quickly? No problem. The camera is easy to use and has quick options for sharing photos and videos. Thanks to the latest USB-C Gen 3.2 compatibility, an ultra-fast Wi-Fi chip, and Bluetooth mode, you can instantly transfer your photos and share them with the world. Thanks to Bluetooth mode, in addition to sharing your images, you can also perform automatic backups, so you no longer have to worry about losing your shots when you get home. You can connect by sharing your images with the home front, but there's more! You can also use the A7 IV as a webcam for streaming. You can live stream in 4K 15p or Full HD 60p without a capture card. As a streamer, this ensures you are always connected with your audience, wherever you are! Sony 28-70mm F/3.5-5.6 OSS The Sony 28-70mm F/3.5-5.6 OSS is a compact and lightweight full-frame lens for your Sony mirrorless camera with E-Mount. The versatile zoom range offers many possibilities. Optical SteadyShot compensates for camera shake when shooting handheld without a tripod and ensures sharp photos. Photos where aberration and distortion are minimized thanks to three aspherical elements and one ED glass element. With the Sony 28-70mm, you can continue shooting even in adverse weather conditions as the essential external parts of the lens are sealed to protect them from dust and moisture. Furthermore, a round 7-blade aperture ensures a beautiful natural background blur (""bokeh""). Features of the Sony A7 IV: 33 megapixels 4K video recording at 60p BIONZ XR processor Real-time tracking Eye AF for people, animals, and birds (photos and videos) 10 fps shooting Electronic viewfinder with 3.69 million dots 5-axis image stabilization Control dial to switch between photo/video/S&Q modes Tilting touchscreen LCD screen Two SD card slots, one of which is Express compatible 10-bit 4:2:2 S-CINETONE/S-LOG 3 color profiles Record button on top of the camera body WiFi, Bluetooth, and USB-C Gen 3.2 Streaming possible in 4K 15p and FullHD 60p Features of the Sony Full Frame E-Mount 28-70mm F3.5-5.6 OSS Lens construction: 9 elements in 8 groups Minimum focusing distance: 0.3 - 0.45 m Focal length with APS-C sensor: 42-105 mm Maximum magnification: 0.19 x Optical SteadyShot Filter size: 55 mm Sony A7 IV contents Sony 28-70mm F3.5-5.6 OSS Manual Sony A7 mark IV