Who we are

About Us

Giordano is a brand active since 1999, specializing in the world of photography and astronomy, born from a deep passion for technique, technology, and innovation applied to imaging and sky observation.

For over two decades, Giordano has been a reference point for enthusiasts and professionals, thanks to an approach based on technical expertise, personalized consulting, and constant attention to after-sales service.

Today, the Giordano brand operates in two large specialized sectors, each with its own clear and vertical identity:

Both sectors share the same philosophy: to select, test, and offer only truly valid products, capable of providing the best balance between performance, reliability, and value.

Experience, Consulting, and Community

Since 1999, Giordano has built its reputation on direct field experience, continuous updating, and truly listening to customer needs.

Giordano is not just e-commerce. It is applied technical expertise, gained from daily use of photographic and astronomical equipment, and constant interaction with professionals, enthusiasts, and industry experts.

Our sole headquarters is located in Bitonto and also functions as a showroom where, by appointment, it is possible to view products, receive dedicated consulting, and participate in training activities, practical tests, and in-depth technical discussions.

Over time, a real community of customers has developed, choosing Giordano not only for purchasing, but for continuous support before and after the purchase.

A Direct Relationship with Manufacturers

One of the distinguishing elements of the Giordano brand is its direct relationship with manufacturers, without unnecessary intermediaries.

This approach allows us to:

  • personally verify product quality and engineering
  • select truly innovative solutions
  • offer equipment often not yet widespread in the traditional market

In some cases, products are optimized based on specific technical indications to improve their performance and efficiency, guaranteeing concrete added value to the end customer.

Our Products

Every product included in the Giordano catalog meets three fundamental criteria:

  • Best quality/price ratio
  • Real innovation
  • Concrete utility in the field

Before being offered, products are tested by professionals and experts, in both photographic and astronomical fields. Only after passing thorough practical verifications do they officially enter the catalog.

The objective is clear: to offer reliable, high-performing, and accessible solutions, without unnecessary compromises.

A Continuously Evolving Mission

Since 1999, Giordano has been constantly working on the development of new projects, products, and services, with a single mission: to put technical expertise at the service of people, guiding them in choosing the best equipment to fully express their passion.